Proclaim Marketing Portfolio
Case Study: Fort McMurray RV and Self-Storage
As part of my portfolio work with Proclaim Marketing, I took on the full development and marketing strategy for Fort McMurray RV and Self-Storag. Starting from the ground up, my objective was to build a strong brand identity, drive customer acquisition, and significantly grow revenue within the first year. By leveraging a mix of digital marketing, UX design, and traditional advertising strategies, I was able to successfully launch the business and achieve impressive results in a competitive market.
My Role
75%
Occupancy Growth
$17,000
Revenue Generated
1900%
Increase of Total Impressions
My Process
Being a new player in a crowded market, Fort McMurray RV and Self-Storage faced stiff competition from well-established businesses. The key challenge was to build credibility and brand awareness quickly while driving immediate revenue. I needed to implement a comprehensive strategy that would position the company as a trusted service provider while generating substantial leads and converting them into paying customers.
Results
In just one year, Fort McMurray RV and Self-Storage saw significant growth:
Sales increased by 75% within the first year of operation.
The business generated over $17,000 in revenue.
The brand quickly gained traction in the local market, establishing itself as a trusted and reliable option for RV and self-storage services.
These results underscore the effectiveness of a comprehensive, multi-channel marketing strategy that incorporates both digital and traditional elements.
Conclusion
The Fort McMurray RV and Self-Storage project highlights my ability to develop a brand from the ground up and deliver significant business growth through a strategic mix of marketing techniques. By focusing on brand identity, user experience, and effective advertising, I helped turn a new business into a profitable and competitive player in its market.
If you’re looking to launch or grow your business with a tailored marketing strategy, let’s connect!
Brand Development and UX Design
I developed the brand identity from scratch, creating a logo, color palette, and messaging that resonated with the target audience. I focused on ensuring the brand conveyed trust, reliability, and convenience for RV and storage customers. At the same time, I designed the website to provide a seamless, user-friendly experience. By integrating intuitive navigation, clear calls-to-action, and a streamlined booking process, I ensured visitors could easily find information and book services. The site was built with the customer journey in mind, reducing friction and increasing conversions.
Website and Content Creation
I created a fully responsive website optimized for mobile and desktop users. The content was tailored to be both informative and SEO-friendly, helping the site rank well in local search results and attract organic traffic. Each page was designed to highlight the company’s services, drive bookings, and build trust with potential customers.
Digital and Traditional Marketing
I executed a comprehensive digital marketing strategy that included Google Ads, social media advertising, and SEO to reach potential customers at every stage of their journey. This ensured the business was visible in both search engine results and social platforms, driving targeted traffic to the website. Within a year, the website rose to be the first business listed on Google searches.
Alongside digital efforts, I incorporated traditional marketing methods such as local print advertising, radio advertising, referral program and community outreach. This dual approach ensured that the brand reached both online and offline audiences, maximizing exposure and engagement.
